Kindred Appoints Nils Andén As Permanent CEO

The Kindred Group Board of Directors has appointed Nils Andén as permanent CEO of Kindred. Andén has been active as interim CEO since May 2023 and will take up his new position with immediate effect. The Swede becomes the official successor to Henrik Tjärnström, who resigned last year.

On Wednesday 13 February, the Kindred Group announced that its Board of Directors had decided to appoint Nils Andén as CEO. Andén was appointed interim CEO of the gambling company in May last year and has since then delivered satisfactory results.

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“Proud And Grateful”

Andén started his professional career at the Swedish gambling company in 2006 and spent ten years as Head of Poker and Chief Marketing Officer. He then left the company for four years to work for CurrencyFair.com, the GVC Group, and the EasyPark Group, amongst others. In 2012 he returned as Chief Commercial Officer, a role he held until May last year. After his appointment, Andén states that he is proud and grateful to have received the trust of Kindred’s Board of Directors:

“I am grateful and proud to have received the confidence of the Board of Directors to continue as CEO of Kindred Group. We have a great team working hard on an exciting strategy that will strengthen Kindred’s position in locally regulated markets, and I look forward to continuing to execute on our plan.”

Nils Andén, CEO Kindred Group

Evert Carlsson, Chairman of the Board of Directors of Kindred Group, is also very pleased with Andén’s appointment as CEO:

“The Board of Directors is very pleased to appoint Nils as permanent CEO and that he is very keen to take on the challenge. Nils has done an excellent job as interim CEO and is a valued leader with vast knowledge of both Kindred and the online gambling industry. We look forward to working with Nils and his team as he continues to lead the company in its strategic direction.”

Evert Carlsson, Kindred Group

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Potential French Acquisition

The appointment of a permanent CEO comes a few weeks after the announcement of a possible takeover of Kindred by Française des Jeux (FDJ). At the end of January it was announced that the Board of Directors had accepted a NZ$ 4,36b offer from one of the largest gambling companies in the world. FDJ has indicated that they will try to conquer the European market with Kindred. The procedure for the takeover will start on February 19, 2024, and will last a maximum of nine months. In order to finish the deal, the companies need approval for the takeover from the Finansinspektionen, the Swedish Financial Markets Authority and the Autorité de la concurrence, the French Competition Authority.

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About Kindred

Kindred Group is one of the world’s leading online gambling operators with an international reach across Europe, North America and Oceanie, catering for the needs of over 30 million customers across 9 brands. The company with Swedish roots and offices in countries such as Gibraltar and the US, employs more than 2500 people and is listed on Nasdaq Stockholm Large Cap. The company’s best known brand is Kindred with Maria Casino and 32Red being some of the other sister brands. Unibet is available in New Zealand and Australia.

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