Betway Withdraws Sportsbook from United States
Super Group, the parent company of Betway, no longer sees a future for its sportsbook in the United States and is planning to exit the American market. The company will continue to operate its casino offerings in the US.
In an announcement on its website, Super Group, the parent company of Betway and Spin, revealed the departure of its sportsbook from the United States. Neal Menashe, CEO of Super Group, sees no future for the product. In New Zealand, the platform remains available with the full product offer ranging from online and live dealer casino games to sports betting.
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No Long Term Profitability
In its announcement, Super Group disclosed the exit of its sportsbook from the United States. Neal Menashe, CEO of Super Group, stated that the company does not see a future for the product:
“As a global company, we constantly evaluate the optimal use of our resources in all markets where we operate. We recently completed a comprehensive evaluation of our U.S. operations, and at this time, we do not see a long-term path to profitability for the sportsbook product.”
Neal Menashe, CEO Super Group (Betway)
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Foreshortened Future
Super Group operates under the Betway brand in the American states of Arizona, Colorado, Indiana, Iowa, New Jersey, Pennsylvania, and Virginia. Spin, the brand focused on casinos and not offering sportsbooks, operates in New Jersey and Pennsylvania.
At the time of writing, Betway’s sportsbook is still available in the states of Arizona, New Jersey, and Pennsylvania. Once the exit is complete, Super Group will continue to operate in the United States with both the Spin and Betway brands in New Jersey and Pennsylvania, but only with (live) casino offerings.
Earlier this year, Super Group acquired Apricot, the company that develops its sportsbook. The company announced that with the full integration of Apricot, it would have complete ownership of sportsbook technology to deploy it worldwide.
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Sportsbook Betway Never Significant in United States
Betway’s exit from the U.S. sports market follows similar moves by Unibet and 888.
- In November 2023, Unibet’s parent company, Kindred, announced its exit from North America.
- In April 2024, 888 announced it was selling its U.S. operations to Hard Rock Digital.
The U.S. sports betting market is dominated by FanDuel (part of Flutter) and DraftKings, both brands particularly popular in North America, but with significantly less exposure in other continents. Both companies, with backgrounds in offering the popular American fantasy sports, are followed by the online gambling sites of traditional gambling companies BetMGM (a joint venture between MGM Resorts and Entain) and Caesars.
BetRivers, ESPN Bet, Hard Rock, and Bet365 each take a smaller market share, according to the U.S. Online Casino Monitor by research firm Eilers & Krejcik Gaming. Since launching its platform in the United States, Betway has never captured a significant market share.
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Biggest Market Share in Europe
Betway enjoys its largest market share in the European market, where it has established itself as a significant player. The betting platform delivers its sports betting product to more than 2 million users across mainland Europe and is available in 17 languages, catering to a diverse customer base. This extensive reach and localisation make Europe Betway’s most substantial market in terms of user base and market share. Additionally, Betway has a significant presence in the UK and Ireland, particularly in horse racing and football betting, supported by its sponsorship deals with major leagues and sports teams. It currently has sponsorship deals with English football clubs such as West Ham United and Arsenal.
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Betway’s Availability in New Zealand
In contrast, Betway remains fully operational in New Zealand, offering a wide range of both sports betting options and casino games. The platform has previously stated that it is dedicated to providing an excellent betting experience for New Zealanders, with local promotions and adherence to regulatory requirements. Like other internationally operated gambling brands such as Unibet, Betway NZ uses its international licence in New Zealand as it does not hold a local licence to offer gambling products in our country. The licence issued by the Malta Gaming Authority (MGA) is often used to internationally offer gambling products.
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