Stake.com New Main Sponsor Sauber F1 Team

Stake.com is the new main sponsor of the Sauber F1 team for the next two seasons. Last year the company was already co-sponsor of the F1 team, which was then known as Alfa Romeo F1 Team Stake. As of this year the team will use the name Stake F1 Team.

Last year, Stake became a co-sponsor to Sauber’s Formula 1 team, as part of Alfa Romeo F1 Team Stake. As of the new year, the online casino has upgraded its sponsorship deal with the racing team. Stake has become the new main sponsor, taking Alfa Romeo’s place. The crypto casino has committed itself to Sauber for a period of two years, as arrangements have been made with Audi for 2026.

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Car Launch Planned For February

As part of the new agreement, Stake will grandly present the launch of the racing team’s new F1 car, the Sauber C44. This will take place on February 5, 2024 in London. Kick has acquired the right to hold the name of the chassis of the new F1 car for the next two racing seasons, the Sauber Group announced on its website.

“We are thrilled to announce our new partnership that gives us the chance to provide our Formula 1 team a new identity, marking the beginning of the F1 season with a daring team name: Stake F1 Team. Driven by an intense passion for speed, innovation, and pushing the limits, we find ourselves perfectly positioned to lead this team to unprecedented heights starting from 2024 and extending into the future. The upcoming years promise an exhilarating journey, featuring groundbreaking activities that will reshape the definition of excitement both on and off the track. Prepare for an exciting future as the Stake F1 Team accelerates towards new horizons – stay engaged and witness the thrilling ride ahead!

Edward Craven, co-founder of Stake.com

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Stake Or Kick?

Stake.com streaming platform Kick plays another significant role in the promotional activities during F1 events. In countries where a Grand Prix is held but gambling advertisements are prohibited, Kick.com will take over Stake’s advertising space. Kick.com was founded by the crypto casino owners in December 2022 as an answer to Twitch’s ban on online gambling ads which also affected Stake.com’s online marketing activities. China, Bahrain, Japan, Qatar, and Singapore, among others, have bans or restrictions on gambling advertisements. These countries all host an F1 Grand Prix. Sauber F1 Team also worked around the ban in 2023 with Kick, when Stake was still the co-sponsor.

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Stake’s Global Marketing Machine

Stake’s marketing activities are not only limited to sponsorships in Formula 1. The online crypto casino has set up various sponsorship deals in professional football. The crypto casino is the main sponsor of Premier League club Everton, despite the opposition of the club’s fans. Stake is also known for its intense collaboration with the Canadian rapper/singer Drake. The Canadian artist regularly streams his gambling adventures at the Stake.com. Drake’s activities have been widely criticised, amongst others, due to his relatively large bet sizes.

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