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Gambling.com Buys Casinos.com Domain from Caesars
Gambling.com Group Limited has announced that it has acquired the Casinos.com domain from Caesars Entertainment. Gambling.com labels Casinos.com as the most sought after and valuable domain in the industry today. At the time of writing, it is not known how much money is involved in the purchase.
Last week, the company Gambling.com Group Limited held a presentation on the quarterly figures of Q3 2022. In the report, it announced to their shareholders that they have acquired the Casinos.com domain from Caesars Entertainment.
No further details have yet been released about the exact price of the domain name. The exact amount paid for the domain name will be revealed with the quarterly figures of the fourth quarter, when the transaction will be visible in the books.
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“Superstar Domain Name”
The popular crowd-sourced content service for financial markets website Seeking Alpha published a transcript of the presentation, announcing the acquisition of the domain name. Charles Gillespie, founder and CEO of Gambling.com, said the following about the domain:
“To best position ourselves online for the future of iGaming around the world, we recently completed the purchase of a “superstar domain”, which we believe is the most sought after and valuable domain name for companies in our industry: Casinos.com. The addition of Casinos.com to our already best-in-class domain portfolio allows us to build another global brand alongside Gambling.com using our existing teams, technology and know-how.”
Charles Gillespie, Gambling.com
Used To Forward Traffic
The previous owner of Casinos.com, Caesars Entertainment, made little use of the domain that is deemed to be very valuable. Until recently, the domain was merely used to forward traffic to Caesars’ own website. At current, casinos.com takes visitors to a holding page where no further information is available yet. Caesars Entertainment owned the domain casinos.com since at least December 1998. Since the first snapshot of the domain by Archive.org’s Wayback Machine, the domain was used by Caesars (then Harrah’s).
We bought Gambling.com in 2011 for an amount of $ 2.5 million and the business behind that website now is just amazing. We see an opportunity to not only do the same thing with Casinos.com, but do it faster with all the other gaming related lessons we’ve learned in the past 11 years. Now we can do it safely with a lot more focus because Gambling.com covers pretty much everything in the industry. The domain name Gambling.com touches on anything related to poker, bingo, sports betting, and casino. Casinos.com is just casinos and that’s it. I am sure everyone knows that this is the most lucrative gaming product, Gillespie added.
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Million Dollar Domain Names
The question of how much the Gambling.com Group paid for the Casinos.com domain is difficult to answer, but the purchase price is expected to be a few millions of dollars, according to industry insiders. Almost two years ago, GamblingInvest.com, an internationally used website where gambling-related domain names are traded, published a list of the most expensive domain names in the gambling industry ever to have been sold. At the top of the list was the domain casino.com, which was sold for $ 5.5 million to an (at the time) anonymous buyer. The Gambling.com domain itself was also listed in the top ten at the time, with a price of $2.5 million. The top ten in 2020 looked like this:
|#||Domain||Price in USD|
The most expensive domain ever sold was Business.com, which sold for a mind-blowing amount of $ 345 million, according to fortune.com. The group behind the Yellow Pages went bankrupt two years after the purchase in 2007.
The Gambling.com Group is an affiliate company active in various countries with different domains. In addition to gambling.com, it is also known for its other websites such as rotowire, bookmakers.com, and bookies.com. Gambling.com focuses strongly on the US market with websites that are built around a specific state such as betarizona.com, betvirginia.com, and newyorkbets.com. Early this year, Gambling.com’s parent company acquired the BonusFinder website for an expected price of € 40 million (NZ$ 67m).
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